About us

Welcome to LICA MOTO Group
The Largest Motorcycle Dealership in the Country

At LICA MOTO GROUP, we aim to professionalize the Philippine automotive and aftermarket industries. It is the largest, multi-awarded and synergistic group of automotive retail and service companies in the country. We are involved in new and used car dealerships, rent-a-car and leasing, parts and equipment distribution, and auto service center chain stores.

We are the largest integrated service center chain in the country with numerous branches of Rapide Auto Service centers in the metropolis. Also, we are the exclusive country licensee of the world’s leading car rental brand, Hertz Rent-A-Car.

With several distribution centers and wholesalers nationwide, Lica Auto Group is also a major auto parts and lubricants distributor to the ever growing service center industry, carrying brands like AC Delco, Mann Hummel, Purolator, and a lot more.

MISSION

We will be your lifetime partner to help you OWN and ENJOY your CAR. For visitors to the Philippines, we will help you and your family ENJOY a CAR, away from home.

Our customers interact with us continuously, from the actual purchase experience, to services like financing and insurance, to hassle-free maintenance and repairs, to resale and upgrade.

Because of us, our customers will ENJOY their experience completely.

VISION

Owning their own car is a possible dream of all Filipino families, in all walks of life. Visitors to the Philippines likewise seek to enjoy the hassle-free use of a car.

We envision a country where a car is easy to acquire and a joy to experience, for everyone.

Our team mates at all levels find joy in their work, in a meritocracy where our values are all shared and lived.

OUR CORE VALUES

We succeed because of our values: Trustworthiness, Teamwork, Tenacity (“Don’t Give Up”).

  • TENACITY

Exhibit determination in reaching goals and consistently meeting or exceeding expectations. DON’T GIVE UP. Focus on continuous improvement and don’t consider failure to be an option.

  • TEAMWORK

Work collaboratively and coordinate harmoniously with every member of the company towards common goals. Treat people with respect and dignity.

  • TRUSTWORTHINESS

Behave ethically, safely, honesty and lawfully. Take pride in everything that is fair and knowledgeable and build integrity in every situation.

MOTORCYCLE BRANDS

We are the country’s leading group of multi-brand full-service car dealerships. Our franchises include Nissan, Chevrolet, Hyundai, Kia, and Suzuki. On average, we attain no. 1 or no. 2 largest market share for each of the brands we carry, and deliver our services through multiple branches for each brand throughout the country. Our dealerships are consistently given awards locally and internationally for operational excellence.

We developed Shaw Auto Nation, the country’s first car dealership integrated shopping complex, and the SLEX Auto Nation in the South Luzon Expressway.

OUR TEAM

Rene K. Limcaoco
Managing Director
Felix K. Limcaoco
Managing Director
Rhon Santos
Manager
Elgine Dante Astijada
Marketing Head